Traveling Home

If you’ve been following us for a while, you’ll know we love road trips. And a New England road trip in the fall has always been high on our bucket list.

Back home in Australia our trees are mostly evergreens. And since moving to the USA in 2004, we’d never made it further than New York City.

That was until, last fall, when we road tripped through Vermont and New Hampshire.

In case you don’t know, New England consists of six states; Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont.

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The region offers natural beauty, culture and incredible history.

But when you think of New England, you might think of it’s world famous fall foliage. It’s one of the most popular things to do in New England.

In fact, chasing the New England fall foliage has become so popular people are referred to as “leaf peepers”.

All up we spent a week exploring Vermont, taking in Manchester (one of the best New England towns), the Green Mountain National Forest, driving through covered bridges and along the famous Vermont Route 100.

We also visited Burlington and picturesque Stowe – one of our favorite places to visit in New England.

Then we had a few days in New Hampshire exploring the White Mountains and Franconia State Park, and drove along the spectacular Kancamagus Scenic Byway!

Below are our travel tips for planning a New England fall road trip.

1. When to Go

If you plan to road trip New England in the fall, typically late September to mid-October is considered the best time to visit New England to see the fall foliage.

But it varies state-by-state.

It can be a bit of a challenge to time your visit for “peak” viewing of the leaves and when they are “popping”. Check out this fall foliage map or this one for a guide.

The changing of the colors is a different show every year due to temperatures and moisture leading up to it, and the leaves begin to change first in the northern most states, Maine peaks first, so keep an eye on Maine then follow their progress down.

We were about a week too late to see them really popping in Vermont and New Hampshire, but they were still more beautiful than we’d ever seen before!

Although we only visited Vermont and New Hampshire, we did drive up to New England from our home in North Carolina which took in Connecticut and Massachusetts briefly.

But apparently you can’t go wrong with anywhere in New England in the fall. Just keep in mind that prime leaf peeping conditions often last only a week or two!

2. Booking Accommodation

As mentioned, visiting New England in the fall is popular which means higher prices and booking ahead as much as possible.

Or, if you don’t mind embracing the road trip spirit and booking accommodations on the spot, you can get lucky with last minute deals.

To look for hotels or apartments and guest houses, we start with Booking.com. And also check reviews on Trip Advisor. 

Another site we partnered with on our New England road trip was Glamping Hub who have unique properties and it was through this site that we stayed at our charming cottage at Wilburton Inn.

And if you want to stay in someone’s home or apartment, obviously Airbnb and Homeaway are other sites to consider.

Depending on the size of your traveling party, you can even just book a private room in and Airbnb property whilst they are still there which is cheaper and you do get the locals perspective!

We also like to use our American Express credit card which accumulates points we can use towards booking hotels through their travel portal as another way to save money.

Tips for Saving Money on Accommodation:

• Stay More Than 1 Night – many hotels provide their best deals when you stay over more than one night.
• Stay over Sunday – many hotels receive Friday and Saturday night bookings from leisure travelers and Monday-Friday bookings from their business travelers, so there can be a void on Sunday nights.
• Check for Family Deals – Always ask about discounted rates, free meals for children, and an upgrade at check in – they can only say no.
• Enrol in a Loyalty Program – Many hotel chains offer free loyalty programs with incentives like earning free rooms after multiple stays. If you travel often and stay at the same chain, or one of its participating partners, you may save on future road trip

3. Renting a Car

If you are driving into New England from your home like we did, you’ll obviously have your won car.

But if you live too far away or are flying in from overseas, you’ll need a rental car. 

The best way to visit New England and explore the small towns and scenery is by doing a New England road trip.

If flying in, the obvious starting point is Boston.

You could easily spend a day or two in Boston exploring all the incredible history. Consider walking the Freedom Trail, or even popping out to Harvard University. 

Tips to Save Money on Rental Cars:

• Book in advance
• Check prices frequently
• Use an agregator site like RentalCars.com that searches all the major rental car companies at once to find the cheapest price
• Adjust pick-up and drop-off times
• Book the smallest vehicle you need
• Off-airport locations are usually cheaper
• Be wary of one-way drop-off fees

Read More –  19 tips for saving money on rental cars. 

Fall Foliage Tours:

If you don’t want to drive your own car, or even rent a car, Viator offers a one day fall foliage tour from Boston.

Or, to go in-depth, a 10 day New England fall foliage tour including Cape Cad.

4. Travel Mid-Week

Moss Glen Falls, Vermont

Fall in New England is a busy time, but the weekend’s are especially busy as not only do you have tourists, but locals on their days off from work leaf peeping!

5. Eating out in New England

As a family of four, eating out three times per day adds up real fast.

So where possible we like to stay in apartments or guest houses or Airbnb’s that have kitchen facilities so we can self cater as much as possible to save on eating out.

By staying in places with a refrigerator you can store breakfast foods, snacks, and bottled water. Purchasing your own supplies from the grocery store can save you big bucks.

But we like to experience the local food as much as possible, it’s a big part of the traveling experience, and we always get the best tips from asking the locals or from our online community.

And you do want to try classic New England foods like clam chowder, lobster roll (seafood in general), maple syrup and warm apple cider!

So finding a balance between eating out and self-catering is important.

Ways to Save Money on Food:

• Go out for Breakfast or Lunch – Try and avoid dinner as restaurants raise prices. OR, have brunch instead of 3 meals a day. Many restaurants offer lunch specials where items on the dinner menu are offered for a fraction of the cost you’d pay for the same meal in the evening.
• One meal for two kids – Our kids are young enough to share one kid’s meal so on most occasions we only buy one. You can always buy another if they’re still hungry but you can’t send one back!
• Free Breakfasts – When booking a hotel look for one with breakfast included. Also, have picnics or barbeque’s
• Pack plenty of healthy snacks for yourselves and your kids for the car.
• Bring an insulated stainless steel water bottle that you can refill (buying water several times a day adds up).

6. Beware of Toll Roads

Who knew the North East had so many toll roads?!

On our drive up 1-95 from North Carolina and then into New England, we couldn’t believe how many times we were confronted with a toll booth.

Once we pulled off the interstate to get gas, and right off the exit was ANOTHER toll booth!

We ran out of cash there were that many collection booths!

And we’d never heard of an EZ Pass before (an electronic toll collection system used on most tolled roads, bridges, and tunnels) and were initially confused as to how the whole system worked – luckily there are still humans working at some of the booths!

So get yourself an EZ Pass for your car or talk to your rental car company about including one.

7. Visit the Tourist Information Center

Hiking the Prospect Rock Trail in Manchester, Vermont.

We always make a point of stopping in at the local tourist information centers.

The locals working here know all the best places to visit in New England and are a wealth of knowledge, and that includes the New England foliage.

Plus you can pick up maps and information on all the free things to do in each town, ask about the best places to eat and drink, if any events or festivals are happening, and get tips on the best hikes and photography spots.

And, they often have coupon books for attractions and even accommodation.

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A Tourist From Taiwan Lived and Slept at Perth Airport for A Week

A 24-year-old man from Taiwan, who ended being unable to find work and ran out of money, lived at the airport in Perth, Australia, for a week; he has finally headed home thanks to a combination of good will from local police, an airport employee, and the airline he had booked to fly home in October.

Lee Chi Lin, a 24-year-old man from Taiwan, has finally flown home after becoming stranded in Australia. Lee was in the country working, but his visa ran out and he couldn’t find new work. And then he ran out of money. His original ticket was set to fly him home in October, but he couldn’t afford to change it to a September departure.

After being unable to take the cold of sleeping in a park—he had no lodging as well—Lee decided to live in the airport until October, when he could fly home. He managed to live in the Perth airport for a week, surviving on a loaf of bread, noodle packets, and tuna. At that point, the Australian Federal Police found him staying at the airport and decided to help. They contacted passenger services manager Kathryn Weeks to see what she could do. Weeks in turn contacted Scoot, Lee’s airline, and asked them to change his flight date for no charge as a humanitarian service. Within 24 hours, the ticket was moved and Lee was able to fly home.

“I offered him money but he wouldn’t take it from me,” Weeks told Perth Now. “I considered taking him in and giving him somewhere to sleep because I really felt for him. He said he was fine. He was very humble, well spoken and was so thankful that I was trying to help him. It’s really fantastic that the airline looked at the information and decided to help this man, because they didn’t have to. This is a great example of people working together for a good cause. I have two sons and I’d hope that if they were ever in this situation that someone would help them.”

Photo Credit: Shown here is the Capri Palace Hotel & Spa, which has two Michelin-starred restaurants. Its owner, Dogus, is open to selling it. Capri Palace Hotel & Spa

Marking the European Year of Cultural Heritage 2018, UNESCO and the European Union teamed up to develop a new project to start in 2019 that strengthens the connections between cultural heritage, youth and education. The project has two main components: one seeks to empower a new generation of heritage professionals and another aims to bring intangible cultural heritage into the classroom.

UNESCO will organize the Young Heritage Experts Forum to be hosted in Zadar, Croatia in the first half of 2019, which will bring together 28 young experts from across the European Union. They will engage in a series of activities related to the safeguarding and protection of their cultural heritage. Through workshops, group discussions, hands-on experiences and site visits, participants will learn from each other, create synergies and reinforce their aptitudes and skills. As a result, the Forum will empower them to become better advocates of cultural heritage and enable them to implement sustainable projects on heritage protection and safeguarding in their home countries.

UNESCO will also work with the UNESCO Associated Schools Network and teachers across Europe to foster learning about and through intangible cultural heritage in schools. Existing and innovative approaches of integrating such living heritage in school-based learning will be mapped,  and new guidance materials developed for teachers and schools. A special focus of the project will be the integration of intangible cultural heritage in the lesson plans of core curriculum subjects, such as mathematics, physics or chemistry.

Photo Credit: Gatwick Airport from above. The owner has sold a majority stake in the airport. Gatwick Airport

It’s finally official. The BBC has announced the premiere date for the new series of Doctor Who starring new Doctor Jodie Whittaker. The new series will premiere Sunday, October 7th. This release date is for both the UK and USA (other countries will be the same day or soon thereafter based on timezones. It will also be shown at the exact same time in the USA on BBC America as it premieres in the UK (putting it in the middle of the afternoon US time) followed by a repeat showing that evening.

This marks a massive shift in Doctor Who, as it’s always been a Saturday night feature since it’s revival in 2005. It’s going to be a bit weird to watch it on a Sunday night.

Showrunner Chris Chibnall said:

New Doctor, new home! Jodie Whittaker’s Doctor is about to burst into Sunday nights — and make the end of the weekend so much more exciting. Get everybody’s homework done, sort out your Monday clothes, then grab some special Sunday night popcorn, and settle down with all of the family for Sunday night adventures across space and time. (Also, move the sofa away from the wall so parents can hide behind it during the scary bits). The Thirteenth Doctor is falling from the sky and it’s going to be a blast.

Charlotte Moore, Director of BBC Content said:

With Chris Chibnall at the helm and Jodie Whittaker’s arrival as the new Doctor we are heralding a brand new era for the show and so it feels only right to give it a new home on Sunday nights at the heart of BBC One’s Autumn schedule.

The series will be a total of 10 new episodes plus a Christmas special. The first episode is called ‘The Woman Who Fell to Earth’ and was written by showrunner Chris Chibnall.

I can’t wait!

Old town hotel

The family-owned Neiburgs design hotel is in a beautiful art deco building on acobbled street in Riga’s pretty old town. There’s a mix of rooms and apartments, all with original features – parquet floors, original ceiling lamps, stucco coving. They are light and spacious (and most have a kitchenette). There’s an outstanding Latvian restaurant on site, with vegan, vegetarian and fusion dishes. Colourful, modern paintings by local artists such as Kristiana Dimitere and Katrina Neiburga decorate the walls.
• Jauniela 25/27, neiburgs.com, doubles from €107

Movie magic

With its neo-baroque facade and neo-rococo interior, the Splendid Palace cinema opened in 1923. It’s a really beautiful space and still the most popular spot in the city for independent movies. It often hosts film festivals and plays, and screens live opera and ballet from around the world.
• Elizabetes iela 61, splendidpalace.lv

One stop shop

The on-trend Bold Concept Store offers unique clothing, accessories, books and household items by designers from Latvia, Lithuania, Estonia and beyond. Check out designs by Deeply Personal, a ready-to-wear label by Elina Vanags from Riga, or jewellery from Latvian brand Verba. It feels fun, spread over two floors, with a industrial-chic look. The cafe also sells delicious cake and coffee.
•Terbatas iela 45A, boldconceptstore.lv

Design and dinner

Well away from the regular tourist trail, Galerija Istaba is an art gallery, a design shop and restaurant all in one (istaba means room). Browse the artwork (there’s a new exhibition each month) and look for Latvian-made gifts, from jewellery to cards and T-shirts. The Bufete restaurant upstairs overlooks the gallery and street; the daily changing menu blends different culinary traditions, with in simple and tasty fare. It’s small (six tables, so booking is essential) with just three meat and three fish dishes to choose from.
• Meal including starter and side around €20, Krišjāņa Barona iela 31A, on Facebook

The bar to be

A new addition to Riga’s already lively nightlife, the Brick Bar, built especially for the biennial, will have artists tending the bar and DJ decks, as well as performances, public events and live music. It’s in the grounds of the former Bolshevichka textile factory, on the outskirts of the city, and built from bricks left over from when the site was left derelict. It is the place to be this year, and beyond. There’s a clever roof on wheels, that can be rolled over when needed.
• Ganibu dambis 30, on Facebook

Arty island

Andrejsala (Andrew Island) is the city centre port area, where the pier is lined with restaurants and bars and sunset views over the Daugava river. It’s popular on warm evenings, and this year it is also one of the official venues for the biennial. Public art works and installations by Karel Koplimets, Maarten Vanden Eynde, Yevgeny Zolotko and others are being exhibited here until the end of October. It’s very Instagrammable (particularly Maarten’s montage of vehicles on top of each other) and the industrial setting means the artwork fits in well.

Contemporary art

One of the most interesting galleries in Riga, Alma Gallery, has recently moved to a new space – it’s small and cosy, but stylish. It was founded in 2005 by Astrīda Riņķe and Ilva Krišane, with the goal of promoting new Latvian contemporary art. They represent Latvian artists both at home and internationally, at fairs such as Art Cologne and Artissima. There’s always something interesting to see here.
• Tērbatas iela 64, galerija-alma.lv

Culture club

The lively Kaņepes culture centre has a great bar and runs a vast programme of events, from music to film, live performances to creative writing readings. The building – a typical Latvian wooden house – is over 100 years old and was once a music school. Open till 2am most days, it is favoured by local artists and a young crowd.
• Skolas iela 15, kanepes.lv

Italian home cooking

This cosy Casa Nostra Italian restaurant, run by Adriano and Sandra, is in an art nouveau building with a beautiful terrace, and serves the best pizza in town. Other favourites on the menu are aubergine parmigiana (€10.50) and spaghetti alla Adriano with mint, chilli and prosciutto (€9.50). After-dinner limoncello is on the house.
• Elizabetes iela 10b, casanostrariga.com

Cafe society

One of the oldest places in “new” (post-Soviet) Latvia, Cafe Osiris was established over 20 years ago and is a much-loved meeting point for creative types in Riga, drawing intellectuals, artists and politicians with its bohemian, laid-back setting. There’s an all-day breakfast menu, and lunch and dinner features dishes from all over the world – from Danish open sandwiches (€10.50) to Greek dolma (€10.50), and there’s a decent wine list. On a corner down the road from Galeria Istaba, it’s an intimate space, with work by Latvian artists on the walls, and a good place to come in the colder months – with a great fireplace, and candles lit on autumn and winter evenings.
• Krišjāņa Barona iela 31, cafeosiris.lv

At a glance

Ryanair flies to Riga from several UK airports, including Edinburgh, East Midlands, Manchester and Stansted, from about £55 return. British Airways flies from Gatwick, Glasgow and Manchester.

Early May to late October is generally regarded as the best time visit. The first Riga International Biennial of Contemporary Art (rigabiennial.com) runs until 28 October, at nine venues across the city. Later this year however, is the centenary of Latvia’s independence, on 18 November, which coincides with the Staro Riga Light Festival (16-19 November) in which visual artists will light up the capital’s buildings, monuments and squares.

Agniya Mirgorodskaya is founder of the new Riga International Biennial of Contemporary Art

Looking for a holiday with a difference? Browse Guardian Holidays to find a range of fantastic trips

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The annual Honolulu Festival will mark a quarter-century of bringing music, arts, culture, food and fun to Oahu on the weekend of March 8 to 10. 

The event promotes mutual understanding, economic cooperation and ethnic harmony between the people of Hawaii and the Pacific Rim region.

Performers from Hawaii and various countries and regions such as Japan, Australia, Tahiti, the Philippines, Taiwan, South Korea and mainland United States will be featured in performances. Events include an Aloha Dance Convention, Friendship Gala, craft fair and numerous stage performances.

The three-day event culminates on Sunday with a Grand Parade in Waikiki and the Nagaoka fireworks show.  

Ok, so you've got your product and service ready to go, all you need to do now is put up the offer and wait for the money to roll in, right?

Well, kind of.

One of the absolute most difficult things to do in online marketing is to write and create a sales page.

If your sales page sucks, you're going to miss out on a ton of sales. You'll pull your hair out wondering where you went wrong and why no one wants to buy.

That part is not fun.

But, if you put some time, effort, and planning into building a killer sales page it can make all the difference in the world. You'll get new customers, make money, and be well on your way to the lifestyle of your dreams.

Simple, right?

Well, not quite, but that's what this post is for. In it, we're going to share everything you need to know to start creating a sales page that converts.

This is a bit of a monster post, so you may want to grab a coffee or a beer and settle in because if you're new at creating a sales page for a product or service you're offering, this should be one of the only posts you'll need.

Here we go.

What is a sales page (and why they are important)?

This might be the shortest definition you'll ever see in online marketing. What's a sales page? It's a page dedicated to making sales.

Yup, it's pretty much all there in the name.

What you don't want to do is confuse a sales page and a landing page since they are kind of similar. A sales page is all about getting people to buy that's its one and only purpose.

Whereas a landing page, while it also has one goal, is focused around getting people to take a specific action singing up for your newsletter or downloading an ebook, for example. Landing pages usually have short copy, a punchy headline, and some sort of opt-in feature.

Sales pages can long (like really long) or short with lots of headlines and features but the call to action is always going to be some form of asking people to buy.

Sales pages are important because every brand needs to make sales. In online marketing, sales pages are pretty much the most effective way to do that. Most people aren't going to just land on your blog and decide they are ready to buy whatever you're selling, they need a bit of convincing. That's where the sales page comes in.

A well-designed sales page gives you the chance to highlight your product or service, tell a story, overcome objections, and share the successes of previous customers all while asking for the sale.

If you want to sell anything directly on your site you need to have a sales page. And more importantly, you need to have a sales page that converts readers into customers.

How to Create a Sales Page: Before You Start

I know you're ready to put on your copywriter hat and dig in, but hold your horses for a minute. Before you type a single word of your sales page there are things you have to do first. Very important things that are going to help make your sales page better.

Skip these and your sales page is going to be clinging to a life raft before you've even started.

How to Research for Your Sales Page

Before you even think about actually creating a page, you have some research to do.

You need to know the answers to these questions (hint: the answer is not everyone):

• Who is going to buy the product?
• Why will they buy it?
• How much are they willing to pay?
• What is going on in their head while they're considering buying it?

If you don't have answers to all of these questions, then you still have a lot of work to do.

The absolute best way to get this information is to actually communicate one on one with your target audience. They are the ones that will give you direct feedback on what they're looking for that you can use to craft the skeleton of your sales page.

Here are a few places to start gathering data on your ideal target customers.

Respond to Blog Comments

The easiest way to get started with this is to find the people who are already communicating in your network. Do you have people that comment on your blog? Send them an email thanking them for the comment, and get a conversation going.

Based on their comments and your conversation, you can often get a sense of where they are in their business, what their problems are, and how you can position your service or product to alleviate their problem.

Create a document and copy and paste any specific answers they give.

So for instance, if they say something like "I'm really struggling to find an easy way to start making money from home so that I can take care of my sick grandma." you want to make a note of that.

If you start noticing a trend and everyone wants to take care of their sick grandma, then you're not going to market a product that lets them travel and go work from a beach. Even if the solution is the same, you have to market to their needs.

Solicit Emails

This is similar to responding to blog comments, but it's even more effective.

I talk a lot about how I try and start a conversation with everyone who signs up for my email list. The very first thing I send them asks the reader to hit reply and answer a couple questions.

So what you should do is figure out the most important questions you need to know about your product and ask them to answer via email. This gives you a great chance to provide personal service, help solve problems, and ultimately build rapport.

As with the responding to blog comments, copy and paste any specific responses they have that are relevant so you can refer to them later.

Start a Social Conversation

This one is easy. Are you engaging with people who follow you on social media? No? Why not?!

If you're constantly replying to comments on these social media channels, and even better, asking questions and getting responses, there's a greater likelihood they will head back to your website and engage even more by leaving comments or sending you an email.

Social networks are great for getting crowdsourced answers or little bits of information, but the real benefit is directing them back to you so they can engage in more depth.

Again take notes on relevant responses.

Check Product Reviews

If you've already got a product out there, check the reviews from customers. It can be a bit scary to ask someone for feedback on something you've worked really hard on, but you can get some invaluable information (and even ideas) from your customers.

If you haven't sold your product yet, you can do a modified version of this. Start by checking out your competitors and check their reviews. See what people are saying in testimonials and other review sites. Also, take a look on social media channels and especially YouTube, tons of people do awesome video reviews on there where you can get a ton of insight.

Again, be sure to note the comments that center around similar feelings, pain points, or solutions that you address in your product or service in your document.

Stalk Amazon

If you have a physical product to sell or even a book, Amazon can be a treasure trove of information for you. All sorts of people, including Gary Vaynerchuk have mentioned how they spend tons of time in Amazon reviews to learn more about their potential customers.

And, since millions of people use Amazon around the world, it's not too hard to find at least a few reviews on every product that you can dig through. Some pro reviewers even have contact information on their profiles so you can get in touch directly and ask for their thoughts.

To dig into reviews, make sure you look at verified reviews primarily, and then also look at critical reviews too. These might be harder to read but you can find a lot of good pieces of information there for the copy.

As with all the other research points above, be sure to keep a note of all the comments and information you want to note for the future.

After a couple weeks of doing this, you should have a big list of things people have said that are relevant to your product. This is telling you exactly how you should be marketing your product and service and gives you the direction you need to start actually writing the sales page.

How (and why) You Should Outline Your Sales Page

Writing a sales page, no matter how long, is a daunting task.

If you're doing a long form sales page then you have to find a way to take 5,000+ words and multiple elements and put them together in a coherent manner that actually sells something.

If you're going for short and sweet, then it's almost even more difficult to convey your message in a way that's visually appealing and still does the job.

This is why it's so important to have an outline. If you haven't done a good job of outlining exactly what you want your sales page to look like, then you'll lose a sense of cohesiveness, run off on tangents, and potentially get burnt out.

I personally use Evernote to outline my sales pages. I'll have one notebook for the sales page, and then notes for the following:

• Bullet point outline
• Key testimonials
• Product Features
• Photos an media to use
• Content for the sales page

When I'm in research mode, I'm constantly adding to each of those so that when it comes time to sit down and expand on my outline, it's easy to do.

If Evernote isn't your thing, check out Gingko App (h/t Nick Reese), which has a cool, unique workflow for writing big projects.

Now that you have notes and everything in one place, how do you actually create the outline?

I usually start with what I want the basic format to look like, and almost always it's something like this:

• Killer headline
• Good lead that draws the reader in
• Personal video
• Relatable story
• Testimonial
• Buy Button
• More relatable stories
• Product Features
• Testimonial
• Buy button
• More product features
• Objection Handled
• Buy button
• LOTS of testimonials
• Buy button
• Video walk through
• Pricing
• FAQ
• Buy button
• Testimonial
• Guarantee
• Bonus
• Recap
• Buy Button

Now obviously that's taking the long form sales letter approach, but when you're selling a higher priced product, I've usually found that's the way to go. I also will deviate when necessary, but by starting with this basic outline, it becomes much easier to start putting together the pieces of the puzzle.

Once I've got this much then I'll break it down even further by adding bullet points. If I'm telling a story then I'll put down the key messages and things I want the reader to feel when reading.

If I'm outlining a video walk through, I'll bullet point out the most unique features I want to make sure I show.

If it's product features, I'll bullet point the complimenting benefits the reader is going to get because of those features.

Once you've got a detailed outline of every section it makes actually writing it, so much easier, because you've already thought through the most difficult part. It's also much easier to visualize the page as a whole when you do it this way, otherwise, it gets fragmented and hard to fully comprehend.

In the rest of this 7,000 word post we cover:

• The six most important components of a sales page
• How to write an effective headline
• How to create an offer that really sells
• The difference between benefits and features
• How to get the testimonials you actually want
• 4 killer conversion boosting techniques every sales page should have
• How to test your sales page
• The absolute must have tool every blogger should user for their sales pages

Once a month we release a crazy in depth tutorial post which is mostly just available to our Location Rebel Academy members. Join us here.

Not totally sure you want to dive in yet, learn more and get access to our free six part series on starting a lifestyle business.